brand / brand guardians / advertising / signage

Asgard was the dream of three personal trainers with a clear vision. Their vision was a modern, well equipped gym and fitness facility built with it’s members at it’s heart.


To create a brand identity to match their passion and represent their core brand values. As big comic book fans, the name Asgard (home of the Norse Gods) was perfect, we just needed to create the identity to match.


We developed a modern logo, that symbolises power, strength and progression. The core icon can be used independently as a brand mark (as requested) and has become an instantly recognisable logo in the area.